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3 Steps To Enhance Trademark Protection

If you have already successfully registered your trademark, congratulations once again! We understand that the registration process wasn't easy (well, at least not for everyone... phew!). It’s indeed a remarkable achievement that speaks volumes about your dedication and vision.

Securing a trademark registration is a significant milestone for any business. It represents a commitment to brand identity and protection, a journey that often involves navigating complex legal processes.

As your business continues to thrive and evolve, it may have exceeded the scope of your earlier trademark registration. It is therefore crucial to ensure that your trademark registration keeps pace with your expanding ventures.

Trademark Registration is Limited by Scope of Goods & Services

It must be remembered that trademark protection is contingent on the goods and services explicitly listed in the registration.

Therefore, if any of your current goods or services are not included in the registration, your trademark may, arguably, not protected in those areas. This vulnerability could potentially lead to infringement or loss of rights.

Perhaps now is the opportune time to assess whether your current business activities receive comprehensive coverage under your existing trademark registration. Here’s how you can optimize and fortify your trademark registration for comprehensive brand protection.

1. Thoroughly Review Your Certificate

Begin by meticulously reviewing your current trademark certificate and the associated list of goods and services. This step will help you assess whether your ongoing business activities align with the items specified in the certificate. Identifying any mismatches early on will allow you to address potential gaps in protection.

2. Identify and Address Gaps

If you discover any discrepancies between your evolving business ventures and the goods/services listed in your trademark registration, it's time to take action. Reach out to our experts for a comprehensive assessment of your trademark coverage. Expanding your trademark registration to include new goods and services may be necessary to ensure full protection.

3. Swiftly File New Applications

When it's determined that new registrations are needed, don't delay. File new applications promptly to close any potential loopholes in your brand protection strategy. Proactively extending the scope of your trademark registration demonstrates your commitment to safeguarding your brand's integrity.

Lost Your Trademark Registration Certificate?

If you find yourself unable to locate your trademark certificate, there's no need to panic. Reach out to our team, and we'll assist you in the process of retrieving or reissuing your certificate.

Built upon a foundation of unwavering reliability, your brand stands as a living testament to the trust you have earned from your valued customers. As your business continues to flourish, it's imperative to fortify your brand protection strategy. By periodically reviewing and expanding the scope of your trademark registration, you can proactively mitigate potential threats and secure your brand's future in a dynamic and competitive market.

We are here to support you every step of the way. Please contact us to discuss how we can work together to enhance your brand's protection, allowing you to focus on driving your brand forward with confidence!

Written by,

Registered Trademark, Patent and Design Agent


Advocate & Solicitor (Non-Practising)

Disclaimer: The above information is merely for general sharing and does not constitute any legal advice. Readers are advised to seek individual advice from professionals.

© 2023 by IP Gennesis Sdn Bhd.

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